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AI customer support on a LINE Official Account: LINE’s built-in options or Replai

A LINE Official Account can reply to customers with LINE’s own auto-response messages and AI chatbot, or connect an AI support agent such as Replai through the Messaging API. For fixed business information such as opening hours and prices, the built-in options are usually enough. When customers ask how a software product works, the answers live in product docs, a help center or GitHub, and conversations need group chats and a handoff to people, Replai is built for that case.

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Automatic replies

  • Auto-responseKeywords · fixed repliesBuilt in
  • AI chatbotBeta · business infoPaid plan
  • AI agent platformOA Plus · Q1 2027Announced
  • Replai AgentDocs · groups · handoffAvailable

Ways a LINE Official Account can reply automatically

As of October 2026, a LINE Official Account has three ways to reply automatically: LINE’s built-in keyword auto-response messages, the AI chatbot (Beta) in the chat advanced plan, and an outside service connected through the Messaging API, such as Replai. At LINE CONVERGE 2026, LINE also announced an AI agent platform in the OA Plus console, planned for the first quarter of 2027.

How a LINE Official Account can reply automatically (October 2026)
Auto-response messagesAI chatbot (Beta)Replai
How it repliesSends a reply you wrote when a message matches a keywordGenerates replies from business information you uploadAnswers from your knowledge sources, or only writes drafts a teammate approves
Where answers come fromEach reply you wroteUploaded information such as price lists, menus and opening hoursFiles, websites, Google Drive, GitHub repositories and text
Where you set it upLINE Official Account ManagerLINE Official Account ManagerReplai, connected by a Messaging API webhook
CostAvailable to every official accountPart of the chat advanced planA Replai plan, from NT$799 a month for Starter, see pricing
LimitsReplies only when a message matches a keywordLINE recommends it for accounts under 25,000 friends; some industries cannot use itA monthly conversation allowance set by the plan

How a LINE Official Account can reply automatically (October 2026)

  • How it replies

    Auto-response messages
    Sends a reply you wrote when a message matches a keyword
    AI chatbot (Beta)
    Generates replies from business information you upload
    Replai
    Answers from your knowledge sources, or only writes drafts a teammate approves
  • Where answers come from

    Auto-response messages
    Each reply you wrote
    AI chatbot (Beta)
    Uploaded information such as price lists, menus and opening hours
    Replai
    Files, websites, Google Drive, GitHub repositories and text
  • Where you set it up

    Auto-response messages
    LINE Official Account Manager
    AI chatbot (Beta)
    LINE Official Account Manager
    Replai
    Replai, connected by a Messaging API webhook
  • Cost

    Auto-response messages
    Available to every official account
    AI chatbot (Beta)
    Part of the chat advanced plan
    Replai
    A Replai plan, from NT$799 a month for Starter, see pricing
  • Limits

    Auto-response messages
    Replies only when a message matches a keyword
    AI chatbot (Beta)
    LINE recommends it for accounts under 25,000 friends; some industries cannot use it
    Replai
    A monthly conversation allowance set by the plan

LINE’s features are described in LINE for Business’s AI chatbot introduction (in Chinese); the earlier AI auto-response messages were scheduled to end in May 2024. The AI agent platform timeline comes from Business Next’s report on LINE CONVERGE 2026 (in Chinese): the first agents cover booking, sales and customer service, and pricing has not been announced.

When LINE’s built-in options are enough

If customers mostly ask about opening hours, prices, location or bookings, and a few replies cover the answers, LINE’s auto-response messages or AI chatbot take the least setup and need no other service.

When you need Replai

Customers of a SaaS team ask how the product works, why a setting has no effect, or when an issue will be fixed. The answers live in product docs, a help center or a code repository, and often need an engineer to step in. Replai is built for that case:

  • Learns from product documentation: PDF, Word, Excel and Markdown files, whole websites (up to 200 pages per import), Google Drive and GitHub repositories, refreshed by reimporting when a source changes.
  • Answers in LINE group chats: a group mode decides when the Agent speaks (Silent, Mention Only, Keyword or Smart Reply), for teams that serve business customers in LINE groups.
  • Hands off with the history: when the customer asks, when the Agent cannot answer or when the customer is frustrated, the conversation goes to the team’s shared inbox and can return to the AI afterwards.
  • The same Agent answers on your website: the website chat widget uses the same knowledge and rules.
  • Connects to Linear: files or links Linear issues from support conversations and follows up with the customer when the issue is completed or canceled.
  • Tests before publishing: try questions in the preview and rerun saved tests.

Connecting Replai to a LINE Official Account

Connecting takes three credentials from the LINE Developers Console and one webhook URL, with no developer needed. Channels has each step in detail.

  1. Sign in to Replai with Google, create an Agent and add your product documentation.
  2. Try your customers’ most common questions in the preview.
  3. Paste the Messaging API channel’s Channel ID, Channel Secret and Channel access token into Replai, then paste the webhook URL Replai shows back into LINE and verify it.
  4. In LINE Official Account Manager, set the response mode to “Chatbot” and turn off LINE’s own auto-response so customers do not get two replies.
  5. Publish the Agent.

What it costs

Using Replai involves two plans: Replai’s, and your LINE Official Account’s own. Replies the Agent sends within about 50 seconds of a customer’s message are free on LINE; later messages, such as a teammate’s reply some time after a handoff, go out as LINE push messages and count toward your LINE plan’s monthly message allowance.

Replai Starter is NT$799 a month with 300 conversations and a 14-day free trial; Growth is NT$2,999 a month with 2,000 conversations. A LINE group chat counts as one continuing conversation. See pricing.

Next in the guide · 07Troubleshooting: when the Agent does not reply or answers wrong

Replai · AIthentic LLC Last updated

Try it with your own docs.

Create an Agent, add the documents your team already sends to customers, and ask it your most common questions in the preview.

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